Digital solutions are tools that leverage technology to streamline operations and create new channels for customer interaction. They can help businesses stay ahead of the competition, meet customer requirements more efficiently and help drive growth. However, selecting the right one requires careful planning. Here are some important aspects you need to take into account when choosing an advanced digital business solution.

Many digital solutions use an array of ingenuous and scalable technology which allows them to grow with the business and adapt to its needs. This flexibility comes with costs. It’s not unusual for successful solutions to generate requests for more services along with greater personalization, and even more variation. The difficulty for digital companies is to embrace complexity that can add value while avoiding complexity that isn’t.

Complex digital solutions complex digital solution for your business can automate routine tasks, which reduces the time that employees devote to tedious administrative tasks, allowing them to focus on more important projects. They also enhance processing of data and allow for better decision-making by monitoring information in real-time. These solutions also help to reduce costs and make scaling the business simpler.

The ability to communicate the significance of these abstract capabilities is a problem for sales professionals. They require a plan to describe how the solutions can deliver concrete rewards for specific customer requirements and they need to be able change their value proposition when the needs of different customers change. Jeanne Ross is a principal researcher at the MIT’s Center for Information Systems Research and co-author of Designed for Digital: How to Plan Your business for a Long-Term success (The MIT Press, 2019). Follow her on Twitter @mit_cisr.